Sales knowledge is fundamental especially now that the hospitality industry is scrambling to adapt to evolving consumer behaviors and expectations. The hospitality industry is experiencing extraordinary challenges. Millennials are gaining purchasing power prominence.  Smart technologies are rapidly becoming the norm.  TFIT Sales training course provide sales teams with the skills to sell through the unique challenges of the industry including how to help customers embrace change, using loyalty programs, leveraging technology to market and sell which leads to becoming more profitable.